Ph.D · Doctoral ResearchHighest Academic Level3–5 Years
Ph.D in Marketing
Doctoral research in marketing science, consumer behaviour, digital marketing, brand strategy, and marketing analytics — aligned with Advisory Board member Dr. Mahwish Sindhu's expertise in data-driven marketing and sustainable growth strategies.
🔬
Doctoral
Level
📅
3–5 Years
Duration
📊
Original Research
Methodology
🌍
Global Recognition
Qualification
Programme Overview
The Ph.D in Marketing at TNEDU is a research doctorate for professionals and academics who want to make original contributions to marketing science. Candidates investigate contemporary marketing phenomena — from consumer neuroscience and behavioural economics to AI-powered marketing systems and sustainability-driven brand strategy. The programme is shaped by the research expertise of Advisory Board member Dr. Mahwish Sindhu, whose work spans data-driven marketing, digital consumer behaviour, and sustainable business growth.
Entry Requirements
Master's degree in Marketing, Business, or a closely related field
Marketing industry experience (preferred but not required)
Research proposal identifying a specific marketing research question
Strong command of English (IELTS 6.5 or equivalent, if applicable)
Research Areas
1
Consumer Behaviour & Psychology
Decision-making processes, cognitive biases, emotions in purchasing, and neuromarketing
2
Digital Marketing & Analytics
Social media marketing, SEO/SEM research, marketing attribution, and data-driven campaigns
3
Brand Strategy & Management
Brand equity, positioning theory, co-branding, and employer branding research
4
Sustainable & Ethical Marketing
Green marketing, CSR communication, ethical advertising, and purpose-driven brands
5
AI & Technology in Marketing
Programmatic advertising, AI personalisation, chatbot marketing, and marketing automation
6
International & Cross-Cultural Marketing
Global consumer markets, cultural influences on brand perception, and GCC market research
The GCC marketing landscape — with its young, digitally-native population, luxury market depth, and rapid e-commerce growth — offers a uniquely rich research environment. TNEDU Ph.D in Marketing candidates are well-positioned to produce research with direct real-world impact on businesses operating in the region and beyond.
