Ph.D. in Marketing
Minimum duration: 4 years (8 semesters)
Coursework: 2 years
Thesis/Research: Minimum 2 semesters (usually completed over 2 years)
Girne American University (GAU), Cyprus.
English
The PhD in Marketing at GAU is designed to equip scholars with the tools to research and solve real-world marketing challenges. Students explore consumer behavior, brand management, and market strategy through a blend of theoretical and applied research.
Year 1
Fall Semester
MGMT604 – Advanced Research Methods
MARK601 – Advanced Marketing Theories
MARK602 – Theory of Consumer Behavior
Spring Semester
MARK603 – Integrated Marketing Communications
MARK610 – Current Issues in Marketing
MGMT601 – Advanced Management
Year 2
Fall Semester
PTRME001 – Departmental Elective
MARK630 – Seminar in Marketing
Spring Semester
QUAL600 – Qualifying Exam
Year 3 & 4
THES600 – Thesis (Each semester)
Select based on specialization needs
Develop strategic thinking and research capacity
Gain mastery in leadership, innovation, and global business trends
Enhance capabilities in quantitative and qualitative research methods
Contribute to academic and practical knowledge through original dissertation work
Coursework (assignments, reports, class participation)
Semester projects/presentations
Qualifying Examination
Dissertation (Thesis)
Final Defense (Viva Voce)
Applicants must submit the following:
Signed Application Form
High School Certificate
Bachelor & Master’s Degree + Transcripts
Proof of English proficiency (IELTS or equivalent)
Three reference letters (except GAU graduates)
Passport + National ID Copy
Curriculum Vitae (CV)
Passport-size photo (electronic)
Graduates of the PhD in Marketing program may pursue roles such as:
University Professor or Lecturer
Marketing Director or Chief Marketing Officer (CMO)
Consumer Research Analyst
Brand Strategy Consultant
Corporate Trainer in Marketing
Marketing Policy Advisor
Founded in 1985, GAU is Cyprus’s first private university, recognized globally for its innovative education and international reach. With a presence across three continents, GAU focuses on accessibility, relevance, and excellence, shaping students into global leaders.
The PhD in Marketing program at Girne American University (GAU) is an ideal choice for aspiring academics, researchers, and marketing professionals aiming to develop advanced knowledge and contribute original research to the field. With a curriculum that blends theoretical depth and real-world relevance, internationally recognized accreditation, and a globally diverse academic environment, GAU provides the foundation and support needed to thrive in academia or senior marketing roles. Graduates leave equipped not only with a doctorate but with the practical skills, strategic insight, and scholarly experience required to shape the future of marketing.
An NCC Accredited Institute, We are committed to groom the youth of society to play an instrumental role in ever evolving modern day job market and entrepreneurial opportunities.
