MBA in Marketing

Programme Overview

The MBA in Marketing program equips students with an in-depth understanding of how to achieve customer satisfaction and maintain a sustainable competitive edge through advanced marketing strategies. The curriculum integrates practical knowledge and theoretical frameworks to enhance marketing decision-making, enabling students to excel in various business contexts. The program is structured to address the needs of a dynamic, global marketplace, emphasizing innovation and strategic marketing approaches.

Programme Structure

The program includes a well-rounded curriculum comprising core, elective, and specialized modules, completed over two years (or less for accelerated learners).

Year1

Fall Semester:
- ECON500: Economics for Business Management (3 Credits | 8 ECTS)
- FIBA500: Financial Management (3 Credits | 8 ECTS)
- MGMT502: Strategic Management (3 Credits | 7 ECTS)
- MGMT505: Consumer Behavior (3 Credits | 7 ECTS)
Spring Semester:
- MARK500: Marketing Management (3 Credits | 8 ECTS)
- MGMT500: Research Methods (3 Credits | 8 ECTS)
- MGMT507: Marketing Communication (3 Credits | 7 ECTS)
- MGMT544: E-Commerce (3 Credits | 7 ECTS)

Year2

Fall Semester:
- - MGMT503: Organizational Theory (3 Credits | 8 ECTS)
  - MGMT512: Legal Environment of Business (3 Credits | 8 ECTS)
  - MGMT552: International Marketing (3 Credits | 7 ECTS)
  - Departmental Elective: (3 Credits | 7 ECTS)
Spring Semester:
– GRP001: Graduation Project (Non-credit | 30 ECTS)

Elective Courses

ISMA500: Management Information Systems
MGMT508: Human Resource Management
MGMT509: Operations Management
MGMT542: International Business Management

Entry Requirements

Educational Qualification
A recognized undergraduate degree in business or a related field.

English Proficiency
IELTS 6.0 or an equivalent qualification (if the previous degree was not taught in English).

Professional Experience
Preferred but not mandatory for enrollment.

Learning & Teaching Strategies

Upon completing the program, students will be able to:

Master advanced marketing concepts, including international marketing and consumer behavior.
Strategically manage and implement marketing communication tools.
Develop marketing strategies that leverage e-commerce and digital platforms.
Apply ethical and legal principles in business marketing decisions.
Conduct research and apply data-driven insights to marketing strategies.

Assessment Strategy

Coursework: Assignments, projects, and case studies.
Examinations: Online proctored exams for specific modules.
Graduation Project: Final comprehensive project demonstrating the integration of marketing principles in real-world scenarios.

Graduation Requirements

To graduate, a student must:

Successfully complete all required courses, assignments, and the final project/thesis
Earn the minimum credit-hours required
Achieve a CGPA of 3.00 or above, with no grade below C

Graduation is approved by the University Senate upon faculty recommendation. Diplomas are issued by the Registrar’s Office, stating the program title, graduation date, and degree conferred.

Career and Professional Development

Graduates of the MBA in Marketing program can pursue careers such as:

Marketing Manager
Brand Manager
Digital Marketing Specialist
Product Manager
E-Commerce Consultant

Program Benefits:

Students will have access to:

Personalized Tutoring
One-on-one support from faculty.

Comprehensive Resources
Access to GAU’s online library and marketing databases.

Flexible Learning
Study at your pace with asynchronous course materials.

Technical Support
24/7 assistance for the online learning platform.

About Girne American University (GAU)

Founded in 1985, GAU is Cyprus’s first private university, recognized globally for its innovative education and international reach. With a presence across three continents, GAU focuses on accessibility, relevance, and excellence, shaping students into global leaders.

Conclusion

The MBA in Marketing program at GAU is a transformative experience for professionals seeking to master the art of marketing in a globalized economy. The comprehensive curriculum, flexible online delivery, and strong academic support ensure that graduates are equipped with the skills needed to excel in senior marketing roles or entrepreneurial ventures.

Entry Requirements

Assessment Strategy

An NCC Accredited Institute, We are committed to groom the youth of society to play an instrumental role in ever evolving modern day job market and entrepreneurial opportunities.