Master in Public Relations

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Programme Overview

This program offers students a comprehensive understanding of the fast-changing world of advertising and public relations. It emphasizes global and critical perspectives, helping students explore how PR and advertising function across international societies. Through a blend of theoretical knowledge and practical skills, graduates are prepared for a wide range of roles in global communication industries.

Program Structure

Masters With Thesis

Year 1 – Fall Semester

  • REM500 – Research Methods (3 credits)

  • JRB501 – Mass Communication Systems (3 credits)

  • Free Elective (3 credits)

  • CMN531 – Media and Public Opinion (3 credits)

Year 1 – Spring Semester

  • CMN504 – Media and Language (3 credits)

  • CMN508 – Communication and Technology (3 credits)

  • PRE525 – Advertising, Criticism and Analysis (3 credits)

  • TSES580 – Seminar in Thesis Research (0 credits)

Year 2 – Fall Semester

  • THEM590 – Thesis in Public Relations (Part 1) (0 credits)

Year 2 – Spring Semester

  • THEM590 – Thesis in Public Relations (Part 2) (0 credits)

Masters Without Thesis

Year 1 – Fall Semester

  • REM500 – Research Methods (3 credits)

  • JRB501 – Mass Communication Systems (3 credits)

  • FREL500 – Free Elective (3 credits)

  • CMN531 – Media and Public Opinion (3 credits)

Year 1 – Spring Semester

  • CMN504 – Media and Language (3 credits)

  • CMN508 – Communication and Technology (3 credits)

  • PRE525 – Advertising, Criticism and Analysis (3 credits)

  • PRE516 – Advertising and Marketing Management (3 credits)

Year 2 – Fall Semester

  • CMN530 – Visual Communication (3 credits)

  • CMN521 – Communication and Globalization (3 credits)

  • PRE520 – Graduation Project (0 credits)

Graduation Requirements

  • Completion of all core and elective courses

  • Successful completion of the master’s thesis

  • Minimum CGPA of 2.50/4.00

Entry Requirements

  • Bachelor’s degree in Communication, Journalism, PR, or related fields

  • English proficiency (IELTS 6.0 or equivalent)

  • Statement of Purpose

  • Updated CV/Resume

  • Copy of Passport or National ID

Assessment Strategy

  • Written assignments and research reports

  • Participation in online discussions and presentations

  • Case study analysis and practical projects

  • Final thesis

Career & Professional Development

Graduates can work in:

  • Public Relations Agencies

  • Advertising and Marketing Firms

  • Corporate Communications

  • Government Communication Departments

  • Media & Journalism

  • International Organizations and NGOs

Program Benefits

  • 100% online, flexible learning

  • Access to international faculty with industry experience

  • Thesis-based academic training

  • Exposure to both global PR practices and digital communication tools

  • Prepares graduates for global PR and advertising roles

About Girne American University (GAU)

Founded in 1985, GAU is Cyprus’s first private university, recognized globally for its innovative education and international reach. With a presence across three continents, GAU focuses on accessibility, relevance, and excellence, shaping students into global leaders.

Conclusion

The MSc in Public Relations delivers both academic and professional insights to help you thrive in a global communications landscape. Designed for ambitious professionals seeking flexible online learning, the program combines theory, practice, and research for a well-rounded education in PR.

Entry Requirements

Assessment Strategy