The Bachelor of Science (BSc) in Marketing is a 4-year undergraduate programme designed to equip students with the foundational knowledge and practical skills required for success in today’s dynamic marketing landscape. Through a comprehensive online format, the course prepares graduates to develop marketing strategies, understand consumer behavior, and leverage digital tools—all while aligning business goals with customer needs.
Year 1 – Foundation Stage
Semester I
BUS 101 – Introduction to Business & Management
COMP 103 – Introduction to Computer & Information Systems I
PSYC 100 – Intro. to Behavioral Science I: Psychology
MAT 101 – Business Mathematics I
EGL 101 – Development of Reading Skills
NH 001 – National History I
TFL 101 – Turkish as a Foreign Language I
Total: 30 ECTS
Semester II
BUS 108 – Principles of Management
COMP 104 – Introduction to Computer & Information Systems II (Prereq: COMP 103)
SOCY 100 – Intro. to Behavioral Science II: Sociology
MAT 102 – Business Mathematics II (Prereq: MAT 101)
EGL 102 – Development of Writing Skills (Prereq: EGL 101)
NH 002 – National History II (Prereq: NH 001)
TFL 102 – Turkish as a Foreign Language II (Prereq: TFL 101)
Total: 30 ECTS
Year 2 – Business Core Development
Semester III
BUS 211 – Microeconomics
BUS 203 – Financial Accounting I
BUS 205 – Statistics I (Prereq: MAT 101, MAT 102)
BUS 207 – Introduction to Law
CS 201 – Communication Skills I (Prereq: EGL 101, EGL 102)
TURK 001 – Turkish I
Total: 30 ECTS
Semester IV
BUS 212 – Macroeconomics (Prereq: BUS 211)
BUS 204 – Financial Accounting II (Prereq: BUS 203)
BUS 206 – Statistics II (Prereq: BUS 205)
BUS 208 – Business Law (Prereq: BUS 207)
CS 202 – Communication Skills II (Prereq: CS 201)
TURK 002 – Turkish II (Prereq: TURK 001)
Total: 30 ECTS
Year 3 – Marketing Focus Begins
Semester V
BUS 301 – Organizational Behavior (Prereq: BUS 108)
BUS 303 – Human Resource Management (Prereq: BUS 108)
BUS 305 – Quantitative Methods & Forecasting (Prereq: BUS 205, BUS 206)
BUS 307 – Business Finance I (Prereq: MAT 101, MAT 102, BUS 205)
BUS 315 – Principles of Marketing
Total: 30 ECTS
Semester VI
BUS 302 – E-Commerce
BUS 304 – Operations Management (Prereq: BUS 205, BUS 206)
BUS 306 – Management Information Systems (Prereq: BUS 108)
BUS 450 – Consumer Behavior (Prereq: BUS 315)
BUS 457 – Marketing Strategy (Prereq: BUS 315)
STJ 030 – Internship (30 calendar days)
Total: 30 ECTS
Year 4 – Advanced Marketing & Electives
Semester VII
BUS 401 – International Business (Prereq: BUS 211, BUS 212)
BUS 456 – International Marketing (Prereq: BUS 315)
BUS 458 – Integrated Marketing Communication (Prereq: BUS 315)
Departmental Elective (3)
Non-Departmental Elective (1)
Total: 30 ECTS
Semester VIII
BUS 404 – Strategic Management (Prereq: multiple business core courses)
BUS 459 – Marketing Seminar (Prereq: BUS 315)
Departmental Elective (4)
Departmental Elective (5)
Non-Departmental Elective (3)
Total: 30 ECTS
To graduate with a BSc in Marketing, students must:
Successfully complete 240 ECTS credits across 8 semesters.
Fulfill all core, elective, and departmental course requirements.
Complete a mandatory internship (30 calendar days).
Maintain satisfactory academic standing in all modules.
Submit any required coursework and pass assessments per module guidelines.
Applicants must meet the following criteria:
Completion of high school (or equivalent qualification).
Proof of English proficiency (e.g., IELTS 6.0 or equivalent).
Access to a personal computer and stable internet connection for online learning.
Motivation to pursue a structured, self-paced online academic journey.
The programme uses a combination of continuous assessments and final evaluations:
Assignments & Projects: Case studies, research work, and applied marketing plans.
Online Quizzes & Exams: Timed evaluations delivered via the LMS.
Participation: Contribution to forums and online discussions.
Capstone Courses: Strategic Management and Marketing Seminar in the final year assess integrated learning.
Internship Report: Assessment based on completion of 30-day internship and submission of a reflective report.
Graduates of the BSc in Marketing programme will be prepared for a wide range of marketing roles such as:
Digital Marketing Specialist
Brand Manager
Market Research Analyst
Product Marketing Executive
Content Strategist
Advertising Account Manager
Public Relations Officer
They may also pursue postgraduate education in marketing, communications, or business administration.
Flexible Learning: Study from anywhere with access to recorded lectures and online course materials.
Industry-Relevant Skills: Gain practical insights into consumer psychology, digital tools, and market dynamics.
Global Perspective: Explore international marketing concepts and case studies.
Internship Opportunity: Real-world experience included in the curriculum.
Qualified Faculty: Learn from instructors with academic and industry backgrounds.
Founded in 1985, GAU is Cyprus’s first private university, recognized globally for its innovative education and international reach. With a presence across three continents, GAU focuses on accessibility, relevance, and excellence, shaping students into global leaders.
The BSc in Marketing offers a modern, structured pathway to becoming a marketing professional in an increasingly digital world. Whether you’re aiming for a corporate role, freelancing, or starting your own business, this programme provides the academic foundation and practical insight to succeed.
An NCC Accredited Institute, We are committed to groom the youth of society to play an instrumental role in ever evolving modern day job market and entrepreneurial opportunities.
