BSc in Marketing

bsc in marketing img

Programme Overview

The Bachelor of Science (BSc) in Marketing is a 4-year undergraduate programme designed to equip students with the foundational knowledge and practical skills required for success in today’s dynamic marketing landscape. Through a comprehensive online format, the course prepares graduates to develop marketing strategies, understand consumer behavior, and leverage digital tools—all while aligning business goals with customer needs.

Program Structure

Year 1 – Foundation Stage

Semester I

  • BUS 101 – Introduction to Business & Management

  • COMP 103 – Introduction to Computer & Information Systems I

  • PSYC 100 – Intro. to Behavioral Science I: Psychology

  • MAT 101 – Business Mathematics I

  • EGL 101 – Development of Reading Skills

  • NH 001 – National History I

  • TFL 101 – Turkish as a Foreign Language I
    Total: 30 ECTS

Semester II

  • BUS 108 – Principles of Management

  • COMP 104 – Introduction to Computer & Information Systems II (Prereq: COMP 103)

  • SOCY 100 – Intro. to Behavioral Science II: Sociology

  • MAT 102 – Business Mathematics II (Prereq: MAT 101)

  • EGL 102 – Development of Writing Skills (Prereq: EGL 101)

  • NH 002 – National History II (Prereq: NH 001)

  • TFL 102 – Turkish as a Foreign Language II (Prereq: TFL 101)
    Total: 30 ECTS

Year 2 – Business Core Development

Semester III

  • BUS 211 – Microeconomics

  • BUS 203 – Financial Accounting I

  • BUS 205 – Statistics I (Prereq: MAT 101, MAT 102)

  • BUS 207 – Introduction to Law

  • CS 201 – Communication Skills I (Prereq: EGL 101, EGL 102)

  • TURK 001 – Turkish I
    Total: 30 ECTS

Semester IV

  • BUS 212 – Macroeconomics (Prereq: BUS 211)

  • BUS 204 – Financial Accounting II (Prereq: BUS 203)

  • BUS 206 – Statistics II (Prereq: BUS 205)

  • BUS 208 – Business Law (Prereq: BUS 207)

  • CS 202 – Communication Skills II (Prereq: CS 201)

  • TURK 002 – Turkish II (Prereq: TURK 001)
    Total: 30 ECTS

Year 3 – Marketing Focus Begins

Semester V

  • BUS 301 – Organizational Behavior (Prereq: BUS 108)

  • BUS 303 – Human Resource Management (Prereq: BUS 108)

  • BUS 305 – Quantitative Methods & Forecasting (Prereq: BUS 205, BUS 206)

  • BUS 307 – Business Finance I (Prereq: MAT 101, MAT 102, BUS 205)

  • BUS 315 – Principles of Marketing
    Total: 30 ECTS

Semester VI

  • BUS 302 – E-Commerce

  • BUS 304 – Operations Management (Prereq: BUS 205, BUS 206)

  • BUS 306 – Management Information Systems (Prereq: BUS 108)

  • BUS 450 – Consumer Behavior (Prereq: BUS 315)

  • BUS 457 – Marketing Strategy (Prereq: BUS 315)

  • STJ 030 – Internship (30 calendar days)
    Total: 30 ECTS

Year 4 – Advanced Marketing & Electives

Semester VII

  • BUS 401 – International Business (Prereq: BUS 211, BUS 212)

  • BUS 456 – International Marketing (Prereq: BUS 315)

  • BUS 458 – Integrated Marketing Communication (Prereq: BUS 315)

  • Departmental Elective (3)

  • Non-Departmental Elective (1)
    Total: 30 ECTS

Semester VIII

  • BUS 404 – Strategic Management (Prereq: multiple business core courses)

  • BUS 459 – Marketing Seminar (Prereq: BUS 315)

  • Departmental Elective (4)

  • Departmental Elective (5)

  • Non-Departmental Elective (3)
    Total: 30 ECTS

Graduation Requirements

To graduate with a BSc in Marketing, students must:

  • Successfully complete 240 ECTS credits across 8 semesters.

  • Fulfill all core, elective, and departmental course requirements.

  • Complete a mandatory internship (30 calendar days).

  • Maintain satisfactory academic standing in all modules.

  • Submit any required coursework and pass assessments per module guidelines.

Entry Requirements

Applicants must meet the following criteria:

  • Completion of high school (or equivalent qualification).

  • Proof of English proficiency (e.g., IELTS 6.0 or equivalent).

  • Access to a personal computer and stable internet connection for online learning.

  • Motivation to pursue a structured, self-paced online academic journey.

Assessment Strategy

The programme uses a combination of continuous assessments and final evaluations:

  • Assignments & Projects: Case studies, research work, and applied marketing plans.

  • Online Quizzes & Exams: Timed evaluations delivered via the LMS.

  • Participation: Contribution to forums and online discussions.

  • Capstone Courses: Strategic Management and Marketing Seminar in the final year assess integrated learning.

  • Internship Report: Assessment based on completion of 30-day internship and submission of a reflective report.

Career & Professional Development

Graduates of the BSc in Marketing programme will be prepared for a wide range of marketing roles such as:

  • Digital Marketing Specialist

  • Brand Manager

  • Market Research Analyst

  • Product Marketing Executive

  • Content Strategist

  • Advertising Account Manager

  • Public Relations Officer

They may also pursue postgraduate education in marketing, communications, or business administration.

Program Benefits

  • Flexible Learning: Study from anywhere with access to recorded lectures and online course materials.

  • Industry-Relevant Skills: Gain practical insights into consumer psychology, digital tools, and market dynamics.

  • Global Perspective: Explore international marketing concepts and case studies.

  • Internship Opportunity: Real-world experience included in the curriculum.

  • Qualified Faculty: Learn from instructors with academic and industry backgrounds.

About Girne American University (GAU)

Founded in 1985, GAU is Cyprus’s first private university, recognized globally for its innovative education and international reach. With a presence across three continents, GAU focuses on accessibility, relevance, and excellence, shaping students into global leaders.

Conclusion

The BSc in Marketing offers a modern, structured pathway to becoming a marketing professional in an increasingly digital world. Whether you’re aiming for a corporate role, freelancing, or starting your own business, this programme provides the academic foundation and practical insight to succeed.

Entry Requirements

Assessment Strategy