Ph.D.
in Marketing
Introduction
The Ph.D. in Marketing program equips candidates with advanced knowledge and research skills to address complex challenges in marketing, focusing on innovative solutions for customer and organizational needs.
Table of content
Ph.D. in Marketing
Course Title and Duration
Duration:
The duration is typically 3–5 years, depending on the research timeline and progress.
Start Dates:
Registration throughout the year
Awarding Institution and Language of Study
Awarding Institution:
Girne American University
Language of Study:
English
Programme Overview
The Ph.D. in Marketing program at Girne American University equips candidates with the expertise to address complex challenges in the marketing landscape. The program focuses on developing innovative solutions for organizational challenges in meeting customer demands and improving products and services. Delivered entirely online, the course blends theoretical knowledge with practical research to prepare students for academic and professional excellence in marketing.
Entry Requirements
Academic Requirements
A Master’s degree in Marketing, Business Administration, or a related field.
English Language Requirements
IELTS score of 6.5 or equivalent for non-native English speakers.
Research Proposal
Applicants must submit a well-defined research proposal aligned with the faculty’s areas of expertise.
Programme Structure
The program consists of core components, seminars, and research development:
Core Modules:
- Advanced Marketing Theories and Practices
- Exploration of marketing frameworks and strategies.
- Consumer Behavior and Market Analysis
- Understanding customer decision-making and market dynamics.
- Digital and Global Marketing Strategies
- Investigating the impact of digitalization and globalization in marketing.
- Research Methodologies in Marketing
- Advanced methods for conducting qualitative and quantitative research.
Research and Dissertation
Candidates will focus on a unique research area in marketing, producing a dissertation under expert supervision. Topics can include:
- Digital marketing analytics.
- Sustainable marketing practices.
- Consumer psychology and behavior.
- Branding and brand equity.
Seminars
Interactive sessions will provide opportunities for academic discussions and collaborative learning with peers and faculty.
Learning & Teaching Strategies
The program uses a blend of online learning methods, including:
Video Lectures
Comprehensive sessions by experienced faculty.
Live Webinars
Real-time Q&A and discussions on contemporary marketing issues.
Discussion Forums
Interaction with peers to explore marketing concepts.
One-on-One Supervision
Personalized guidance from academic mentors for dissertation work.
Assessment Strategy
Assessment includes:
Coursework
Assignments and case studies to evaluate understanding.
Research Papers
Publication of at least one peer-reviewed journal article.
Dissertation
Final submission and oral defense of a substantial research project.
Learning Outcomes:
By the end of this program, students will:
- Develop expertise in advanced marketing concepts and frameworks.
- Conduct independent research addressing real-world marketing challenges.
- Apply innovative solutions to meet customer and organizational needs.
- Gain analytical skills to evaluate market trends and consumer behavior.
Career and Professional Development
Graduates of the Ph.D. in Marketing can pursue roles such as:
- University Professors or Lecturers
- Marketing Consultants
- Brand Strategists
- Market Researchers
- Corporate Marketing Executives
Support for Student Learning:
Students will have access to:
Dedicated Supervisors
Expert guidance throughout the research process.
Online Resources
Comprehensive library and database access for research.
Interactive Platforms
Collaboration tools for peer and faculty engagement.
Total Qualification Time:
The program requires a minimum of 60 ECTS credits, which includes coursework and dissertation completion.
Conclusion
In conclusion, the Ph.D. in Marketing offers an excellent opportunity for candidates to contribute to the evolving field of marketing through in-depth research and innovation. Graduates will be well-prepared to address marketplace challenges and lead transformative strategies, making significant contributions to academia and industry.
