MBA
in Marketing
Introduction
The MBA in Marketing program offers a comprehensive understanding of strategic marketing techniques, consumer behavior, and digital platforms, preparing students for leadership roles in a global marketplace.
Table of content
MBA in Marketing
Course Title and Duration
Duration:
1-2 years, depending on the study pace
Start Dates:
Registration throughout the year
Awarding Institution and Language of Study
Awarding Institution:
Girne American University (GAU), Cyprus.
Language of Study:
English
Programme Overview
The MBA in Marketing program equips students with an in-depth understanding of how to achieve customer satisfaction and maintain a sustainable competitive edge through advanced marketing strategies. The curriculum integrates practical knowledge and theoretical frameworks to enhance marketing decision-making, enabling students to excel in various business contexts. The program is structured to address the needs of a dynamic, global marketplace, emphasizing innovation and strategic marketing approaches.
Entry Requirements
Educational Qualification
A recognized undergraduate degree in business or a related field.
English Proficiency
IELTS 6.0 or an equivalent qualification (if the previous degree was not taught in English).
Professional Experience
Preferred but not mandatory for enrollment.
Programme Structure
The program includes a well-rounded curriculum comprising core, elective, and specialized modules, completed over two years (or less for accelerated learners).
Year 1
Fall Semester:
- ECON500: Economics for Business Management (3 Credits | 8 ECTS)
- FIBA500: Financial Management (3 Credits | 8 ECTS)
- MGMT502: Strategic Management (3 Credits | 7 ECTS)
- MGMT505: Consumer Behavior (3 Credits | 7 ECTS)
Spring Semester:
- MARK500: Marketing Management (3 Credits | 8 ECTS)
- MGMT500: Research Methods (3 Credits | 8 ECTS)
- MGMT507: Marketing Communication (3 Credits | 7 ECTS)
- MGMT544: E-Commerce (3 Credits | 7 ECTS)
Year 2
- Fall Semester:
- MGMT503: Organizational Theory (3 Credits | 8 ECTS)
- MGMT512: Legal Environment of Business (3 Credits | 8 ECTS)
- MGMT552: International Marketing (3 Credits | 7 ECTS)
- Departmental Elective: (3 Credits | 7 ECTS)
- Spring Semester:
- GRP001: Graduation Project (Non-credit | 30 ECTS)
Elective Courses
- ISMA500: Management Information Systems
- MGMT508: Human Resource Management
- MGMT509: Operations Management
- MGMT542: International Business Management
Learning & Teaching Strategies
The program uses a blend of online learning methods, including:
Video Lectures
High-quality recordings available on-demand.
Live Virtual Sessions
Interactive webinars with experienced faculty.
Assignments and Case Studies
Practical applications to reinforce learning.
Discussion Forums
Collaborative online discussions with peers and instructors.
Assessment Strategy
- Coursework: Assignments, projects, and case studies.
- Examinations: Online proctored exams for specific modules.
- Graduation Project: Final comprehensive project demonstrating the integration of marketing principles in real-world scenarios.
Learning Outcomes:
Upon completing the program, students will be able to:
- Master advanced marketing concepts, including international marketing and consumer behavior.
- Strategically manage and implement marketing communication tools.
- Develop marketing strategies that leverage e-commerce and digital platforms.
- Apply ethical and legal principles in business marketing decisions.
- Conduct research and apply data-driven insights to marketing strategies.
Career and Professional Development
Graduates of the MBA in Marketing program can pursue careers such as:
- Marketing Manager
- Brand Manager
- Digital Marketing Specialist
- Product Manager
- E-Commerce Consultant
Support for Student Learning:
Students will have access to:
Personalized Tutoring
One-on-one support from faculty.
Comprehensive Resources
Access to GAU’s online library and marketing databases.
Flexible Learning
Study at your pace with asynchronous course materials.
Technical Support
24/7 assistance for the online learning platform.
About Girne American University (GAU)
Founded in 1985, GAU is Cyprus’s first private university, recognized globally for its innovative education and international reach. With a presence across three continents, GAU focuses on accessibility, relevance, and excellence, shaping students into global leaders.
Conclusion
The MBA in Marketing program at GAU is a transformative experience for professionals seeking to master the art of marketing in a globalized economy. The comprehensive curriculum, flexible online delivery, and strong academic support ensure that graduates are equipped with the skills needed to excel in senior marketing roles or entrepreneurial ventures.
